#140Conf NYC
By John LeRoy Many of the “who’s who” of social media converged upon 92nd Street in New York City for the 140 Characters Conference this week for a two-day session comprised of rapid-fire presentations...
View ArticleSocial Media Impact and Purchase Intent – Some Stats…
It is concept that has been a staple of Marketing for decades – people rely on the opinions of others to make purchase decisions. Good old fashioned word-of-mouth information sharing used to occur...
View ArticleChanges A-Twitter
By John LeRoy Twitter has announced some changes to its feature-set in recent weeks, some of which will impact the ways that PR professionals and their clients use the platform. You can read a...
View ArticleFacebook Overhaul – What Will It Mean for Marketers?
By John LeRoy As you may have heard, Facebook announced some MAJOR changes to the platform last week that have already begun to roll out. The most significant of these changes is the complete overhaul...
View ArticleSocial Media Lessons from ’08 Campaign Resonate Today
By Rob Bratskeir At last week’s Critical Issues Forum, Former White House Press Secretary Robert Gibbs boldly declared, “2012 will be the Twitter election,” adding that in today’s Washington, rapid...
View ArticleCorporations Still Slightly Behind the Curve w/ Social Media Adoption
Some of the smartest minds in social media gathered recently at the Society of New Communications Research (SNCR) Symposium at Harvard for a discussion of the group’s latest research findings. This is...
View ArticleSocial Media: From Layer to Leader
Many brands have been leveraging social media as part of their communications strategy for several years now. But our thinking about how to use social media has evolved tremendously, especially during...
View ArticleMillennials: Feeling Good, Digitally-Driven
Held in New York City last week at the Hard Rock Café in Times Square, Share.Like.Buy. Marketing + Millennials was a 2-day conference featuring over 20 speakers from influential companies and media...
View ArticleThe Mom Next Door: Moms Make And Trust In-Person Recommendations More Than...
CHICAGO, Oct. 23, 2012 – Cracking the word-of-mom code is the Holy Grail for brands marketing to moms today. But who’s more influential – the Facebook mom or the mom chatting up other moms at school...
View ArticleDigital Download: The value of your Tweet, Facebook blocks Vine and apps take...
How important are your tweets? That is for Twitter to decide! One of the articles in our latest Digital Download discusses Twitter’s recent announcement that they are going to begin attaching value...
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